This is a difficult read, but well worth the effort... (y) __________________________________________ "Face-saving or fair-minded: What motivates moral behavior?" By: Alexander W. Cappelen Trond Halvorsen Erik Ø. Sørensen Bertil Tungodden Journal of the European Economic Association (2017) "The Journal of the European Economic Association has a worldwide reputation for publishing articles of the highest scientific quality in theoretical and empirical economics for a global audience."

This is a difficult read, but well worth the effort... (y) __________________________________________ "Face-saving or fair-minded: What motivates moral behavior?" By: Alexander W. Cappelen Trond Halvorsen Erik Ø. Sørensen Bertil Tungodden Journal of the European Economic Association (2017) "The Journal of the European Economic Association has a worldwide reputation for publishing articles of the highest scientific quality in theoretical and empirical economics for a global audience." -